SMS is a great lead generator and a prospecting tool since it enables businesses to reach out to and stay in touch with people who showed interest in their services/products. But, even if people opted-in to receive notifications, the process is far from finished.  One of the reasons why this type of communication is so successful lies in a fact that more than 90% of text messages get read within 3 minutes of delivery. No other communication channel can brag to have such a success rate!

Simply put, this type of mobile communication provides easy access to clients/consumers, because all statistics say that mobile phone is most commonly used device today. Some data say 91% of adults keep their smartphones within arm’s reach. Some other data even say that four out of five smartphone users check their phones within the first 15 minutes of waking up. 80% of those say it’s the first thing they do in the morning. Another interesting fact is brands using SMS successfully reach 95% of smartphone and non-smartphone users